Mahindra unveils XUV 7XO starting at ₹13.66 lakh with breakthrough technology focus

Mahindra has premiered the XUV 7XO, positioning the new SUV as a technology-led offering aimed at redefining the premium end of the domestic market. Priced from ₹13.66 lakh (ex-showroom), the XUV 7XO is being introduced as a trendsetter that builds on the legacy of the XUV700 while pushing boundaries in in-vehicle technology and driving experience.

The key highlight of the launch is the introduction of five pioneering technology disruptions. These include the world’s first DAVINCI suspension system, India’s first internal combustion engine SUV with a coast-to-coast triple screen across all variants, and the country’s first ICE Software Defined Vehicle. The model also debuts India’s first integrated Dolby Atmos and Dolby Vision experience in an SUV, along with Level 2 ADAS featuring dynamic visualisation.

Mahindra said the XUV 7XO reflects its strategy of democratising advanced technology by offering several premium features from the base variant itself. The SUV is designed to deliver a balance of sophistication, comfort and safety, while focusing on a high-tech user experience. The company highlighted that advanced digital interfaces, connected features and enhanced ride quality form the core of the new model’s positioning.

Also read: Mahindra XUV 7XO set to launch today: All about the marque SUV

The XUV 7XO is aimed at the domestic market and will be produced at Mahindra’s Chakan facility, which has an annual installed capacity of 1,20,000 units. The company has invested ₹415 crore in the project, funded through internal accruals.

Bookings for the XUV 7XO open on January 14, 2026, with deliveries starting the same day for select variants, while others will follow from April 2026.

Shares of Mahindra & Mahindra closed at ₹3,790.00, down ₹12.40 or 0.33%, on 5 January 2026.